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ICONIC SCARBOROUGH


Client: 3 Oceans Property (Scarborough) Pty Ltd


Cost of Development: $250 million


Location: Former Contacio Site (intersection of West Coast Highway and Scarborough Beach Road), Scarborough


Timeframe: 2016 – present (construction expected to commence at the end of 2018)


ICONIC SCARBOROUGH APPROVED – Rowe Group welcomes the Metropolitan Redevelopment Authority’s (‘MRA’) decision to APPROVE the Iconic Scarborough Development Application.

As the lead town planning consultant on the Project Team, Rowe Group worked tirelessly negotiating a number of key outcomes with various high-profile stakeholders through the Development Application process, including the MRA, City of Stirling, Main Roads WA and the Department of Communities.

The Iconic Scarborough project is located on the former Contacio Site, at the intersection of West Coast Highway and Scarborough Beach Road. The site represents a unique opportunity to provide for a world-class and iconic development which will become a landmark destination on the Western Australia coastline. The State Government, through the MRA, recently committed significant funds to undertake substantial improvement works to the Scarborough Beach foreshore area. The Iconic Scarborough project sought to build upon the State Government’s aspirations for the Scarborough Beach foreshore, by creating a destination development, at the gateway to the Scarborough Beach foreshore.

The Iconic Scarborough project truly lives up to its “iconic” name, with the project comprising two unique tower forms of 43 and 33-storeys respectively, with a 3-storey podium level containing land uses such as a convention centre, retail, food and beverage tenancies, a WA Coastal Experience Centre and 100 public fee-paying car bays. The development also comprises 324 residential apartments, a 119-room hotel and a sky gallery comprising an observation deck, art gallery and restaurant / café.

Rowe Group, as the lead town planning consultant, secured approval of the 43-storey Mixed Use Development Application through the Metropolitan Redevelopment Authority after successfully negotiating a number of key development outcomes through the State Administrative Tribunal and Department of Planning, Lands and Heritage led mediation process.

The most noteworthy or “high profile” of the variations which were proposed to the MRA’s Scarborough Redevelopment Scheme was that of building height. The MRA had only recently adopted its Scarborough Redevelopment Scheme in September 2016 which identified a base height limit of 12 storeys for the site, with the potential of an additional 6 storeys (i.e. to a total height of 18 storeys) where certain “bonus” criteria are achieved. The Iconic Scarborough application sought a significant variation to the building height provisions of the Scheme, with approval ultimately being granted for 43-storeys on the western tower and 33-storeys on the eastern tower. Whilst the height variation was significant, it was entirely appropriate given the proposal embraced and achieved the objectives of the Scheme, by way of providing for a strong sense of place through the provision of significant community benefits including, but not limited to, the following:

  • A Sky Gallery on the uppermost floors (40th to 42nd storeys) of the western tower comprising an observation deck with an associated art gallery and restaurant / café, creating a truly unique and world-class tourism destination for Western Australia.
  • Introduction of a WA Coastal Experience Centre within the north-western corner of the ground and first floor levels of the podium level which will create a unique coastal tourism destination for local, national and international visitors.
  • The creation of a WA Market Hall at the ground level which will showcase Western Australian produce and local traders which will create a vibrant place for people to visit with strong ties to the local communities.
  • Establishment of a world-class four-star Hotel providing a much-needed boost to the local accommodation offerings within the Scarborough locality.
  • The construction of a 900-person capacity Convention Centre providing for further tourism opportunities for Western Australia at a unique coastal location further diversifying Western Australia’s convention centre offerings.
  • Provision of 100 Public Car Parking Bays on-site, providing for much needed car parking within the Scarborough locality.

Rowe Group played a critical part in the negotiation process, working closely with the Project Architect (Hillam Architects) and independent third-party experts to ensure impacts from building bulk and scale were appropriately addressed in the resultant-built form. The project was ultimately deemed to meet “design excellence” by the MRA’s Design Review Panel, which was the result of many months of negotiation and design review.

Rowe Group was also involved in the preliminary stakeholder and community consultation process, aiding the Project Team in managing the community and stakeholder’s expectations for the site, ensuring a well-considered development outcome is delivered on the prominent corner site.

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